Gernise Global PTE LTD
Gernise Global was established in 2014 as an exclusive distributor of polycarbonate films and other plastic merchandises to Mianyang Longhua Films in Sze Chuan, China.
We expands ourselves in Southeast Asia by distributing plastic raw material for engineering all types of plastic films used in automotive, telecommunications, E&E industries etc.
“Work for a cause, not for applause”
Retooling businesses and raising kids: Mumpreneurs struggle to keep it together
One mum who had to transform her company quickly is Ms Vanessa Ong, 43, founder and managing director of Gernise Global, which deals in plastics, and Mamashop, which offers eco-friendly products.
She found herself working seven days a week during the circuit breaker as she had to supervise her twins’ home-based learning (HBL), manage the household and cook.
She has no helper and her husband, 43, is an essential worker in the marine industry.
“Managing working from home and HBL drove me nuts,” she says.
She founded Mamashop in 2016 after looking for environmentally-friendly items for her twins, now aged seven.
While she used to focus on selling to retailers and corporations, she had to overhaul her business quickly when her retail partners closed during the circuit breaker and corporate orders were put on hold.
She already had an e-commerce website, but online consumers have little brand loyalty. So she created regular marketing activities, from contests and giveaways to collaborations with other businesses and influencers.
For instance, when bubble tea shops had to close, she shared a DIY bubble tea video online to promote her eco-friendly bubble tea straw, and sent some to influencers to try. This boosted sales for two weeks.
Now that malls have opened in Phase 2, she is seeing business-to-business opportunities resume, but will continue to have both online and offline platforms.
“I learnt that mumpreneurs can be wonder women. We can multitask as a mum, a chef, a teacher, a boss, an entertainer and even a fitness coach,” she says.
Source: Straits Times Online | 27th June 2020
Women’s Festival 8th March 2020
The Women’s Festival 2020 was organized by Sembawang GRC, to celebrate and appreciate women from all walks of life, sharing their stories, and further empowering other women.
Mumpreneurs Go Places (MGP)
A series of “Marketplaces” which serves as a platform to introduce Mumpreneurs and their businesses to the corporate world and raise awareness of the new “phenomenon” of women juggling business and children. We curate bazaars for various organisations and corporations, putting together mumpreneurs who present a wide range of products and services.