Gernise Global PTE LTD
Gernise Global was established in 2014 as an exclusive distributor of polycarbonate films and other plastic merchandises to Mianyang Longhua Films in Sze Chuan, China.
We expands ourselves in Southeast Asia by distributing plastic raw material for engineering all types of plastic films used in automotive, telecommunications, E&E industries etc.
“Work for a cause, not for applause”
In partnership with Gernise Global PTE LTD, we are pleased to bring together 50 like-minded partners from our local SMEs to improve the quality of life of the lower-income families with sponsored ‘TLF Packs’, through the provision of fresh produce from our local farms. We will be working with the Ministry of Social & Family Development’s (MSF) community links network to reach out to these beneficiaries.
Along with supporting our farmers, this ground-up initiative allows us to unite as one for this good cause, and to rise up as a community to care for those who need help during this challenging period.
Not just survival: crafting long term digitalisation strategies
Entrepreneur Vanessa Ong founded Gernise Global in 2014, a B2B company specialising in distributing polycarbonate and plastic raw material. . In 2016, she also founded MamaShop, a B2C e-commerce platform specialising in environmentally-friendly products including lifestyle products and eco-friendly straws.
During the pandemic, like many other businesses, her ventures were pushed towards digitalisation out of necessity. Though the process was challenging, they received help through a partnership with The FinLab, an innovation accelerator powered by United Overseas Bank. The results have shown how digitalisation not only allows for survival, but opens up new avenues for long term growth and performance.
SMEhorizon spoke with Vanessa Ong, Managing Director and Founder of Gernise Global and Mamashop, and Pauline Sim, Head, The FinLab, on Gernise Global and Mamashop’s digital journey, the current momentum for digitalisation, and how SMEs can best leverage digital transformation for long term success.
Sim shared how The FinLab, which has supported Fintechs, SMEs and start-ups across Malaysia, Singapore and Thailand on their digitalisation journey for five years, is now seeing more businesses prioritise and accelerate their digitalisation efforts, sometimes out of necessity rather than choice, as a result of COVID-19 restrictions.
“We have also seen more consumers going online more frequently to buy goods and services. We believe that this shift in consumer behaviour to digital services is permanent, and businesses must follow suit to continue to grow their customer base and revenue streams.
“Not surprisingly, a recent UOB survey of ASEAN SMEs found that SMEs in the region now see digitalisation as their top priority (60 per cent) following the pandemic, an area that was ranked fourth (49 per cent) prior to the outbreak.”
Echoing her statements, Ong shared how the current pandemic was a decisive factor in recognising the importance of digitalisation. “During the circuit breaker, we had to re-evaluate our customer acquisition strategy because our retail partners could not operate and corporate orders were put on hold. We needed to strengthen our digital capabilities for both Gernise Global and Mamashop.
Source: SME Horizon | 9th September 2020
Retooling businesses and raising kids: Mumpreneurs struggle to keep it together
One mum who had to transform her company quickly is Ms Vanessa Ong, 43, founder and managing director of Gernise Global, which deals in plastics, and Mamashop, which offers eco-friendly products.
She found herself working seven days a week during the circuit breaker as she had to supervise her twins’ home-based learning (HBL), manage the household and cook.
She has no helper and her husband, 43, is an essential worker in the marine industry.
“Managing working from home and HBL drove me nuts,” she says.
She founded Mamashop in 2016 after looking for environmentally-friendly items for her twins, now aged seven.
While she used to focus on selling to retailers and corporations, she had to overhaul her business quickly when her retail partners closed during the circuit breaker and corporate orders were put on hold.
She already had an e-commerce website, but online consumers have little brand loyalty. So she created regular marketing activities, from contests and giveaways to collaborations with other businesses and influencers.
For instance, when bubble tea shops had to close, she shared a DIY bubble tea video online to promote her eco-friendly bubble tea straw, and sent some to influencers to try. This boosted sales for two weeks.
Now that malls have opened in Phase 2, she is seeing business-to-business opportunities resume, but will continue to have both online and offline platforms.
“I learnt that mumpreneurs can be wonder women. We can multitask as a mum, a chef, a teacher, a boss, an entertainer and even a fitness coach,” she says.
Source: Straits Times Online | 27th June 2020
Women’s Festival 8th March 2020
The Women’s Festival 2020 was organized by Sembawang GRC, to celebrate and appreciate women from all walks of life, sharing their stories, and further empowering other women.
Following the founding of Gernise Global in 2014 and Mamashop in 2016, our founder, Vanessa Ong, started a new Wellness division under Gernise Global in 2020 to bring in Glyken, a birdnest extract in powdered form.
Covid-19 happened abruptly and interrupted our daily lives. While adapting to the new norms of social distancing and hygiene practices, it also made us realize that health is the most precious asset one can have. As fate would have it, during the pandemic, Vanessa was introduced to a birdnest product – Glyken, and marveled at the innovative patented technology as well as its wondrous health benefits. As a firm believer of the product and having tried it herself, Vanessa then decided to bring Glyken into Singapore, so as to benefit the local community – one that she hopes will "Grow & Glow" with the brand.
First established in Singapore in the year 2010, Glyken Group has expanded its operations in Southeast Asia over the years and in April 2020, in Greater China region.
Glyken Group is also the proud owner of the world’s largest birdnest biotech park and sole pioneer in birdnest extraction technology. Brainchild of well-known universities from Singapore & Malaysia with 3 years of research and over 6 years of constant improvement, its findings from birdnest extract - Active Glycoprotein Peptide, is immensely beneficial for overall well-being.
Glyken aims to realize their mission of transforming birdnest and its nutritional value by continuously focusing on innovative application research and development of new generation of birdnest products, such as its product series - Glyken S, A, M, P, and C, which is conveniently packed in sachet form and seeks to improve various health concerns.
It is both Vanessa’s and Glyken’s vision to make technology birdnest accessible to the mass public, and bring greater health to mankind.
Mumpreneurs Go Places (MGP)
A series of “Marketplaces” which serves as a platform to introduce Mumpreneurs and their businesses to the corporate world and raise awareness of the new “phenomenon” of women juggling business and children. We curate bazaars for various organisations and corporations, putting together mumpreneurs who present a wide range of products and services.